One last note... Using the 2nd approach (HTML), the hyperlinks will be displayed as you would expect in a web page (typically blue text, underlined). The Action property does not do that. If you want the text to be formatted that way, you need to set the formatting manually Related Information Forum Post
Congratulations on winning a medal with this one! blogs.technet.com/.../technet-guru-awards-june-2013.aspx